Founded by Jason Paul Michaels and the SMC crew, Standard Motorcycle Co. is different things to different people.
To locals, we are Florida's first and only Co-op Motorcycle Garage and Educational Facility. Within our walls members can work on their motorcycles in a creative and collaborative atmosphere leaning on and learning from one another to maintain, repair and customize their motorcycles.
To non-locals, we will be (once our Kickstarter is funded!) the single online source for relevant, high-quality, fun and engaging technical content through our digital streaming library. Learn from industry experts on everything from wheel building, to suspension tuning to design and engineering, we're going to cover it all!
To some, we are a full service shop where ground-up custom motorcycles are built to order. Triumphs, Harley Davidson's, Ural's, we'll build anything with two (or three) wheels.
To brands, we are a creative workshop offering a unique approach to content creation. Whether it's physical product R&D or testing, brand consulting or full service content creation, we see the motorcycle industry through a different lens and can focus it on your brand or products.
What we are currently experiencing in motorcycling has not occurred since the late sixties and early seventies. For the first time since then, an entirely new generation of motorcyclists is coming into the fold.
In a world that is digitally driven, craft and skill have all but disappeared. The Standard Motorcycle Co-op recognizes this and is situated to be a springboard for the next generation of motorcycle builders and contributors to moto culture. By creating a physical platform where like-minded enthusiasts can congregate, share ideas, and help one another, we believe we can help perpetuate the growth of motorcycling as a whole, while keeping it fun, engaging, and educational.
We are a full service creative workshop providing brands with a unique platform to create authentic and organic content that will compel and captivate consumers. With a collective focus on the growing youth market, our founder Jason Paul Michaels and his team are some of the best dot connectors in the business.
We’ve consulted for and created content for some of the largest brands in the motorcycle industry. From wrench to wheel and out the door, we’re a full-service content creation house that has something to offer OEM’s, parts companies, boutique & lifestyle brands as well as non-endemic organizations looking to reach the motorcycle community.
HOW DO WE DO THIS?
With relationships ranging from Triumph to Ducati to Ural to the smallest grassroots custom shops, to industry influencers, big brands and media outlets and an understanding of Millennial's, Standard Motorcycle Co., can provide creative ideas and opportunities that will reach and resonate with their growing consumer demographic.